He suggests a couple of must-read books and even creating a swipe file of good elements. Naturally you always want to be in pile A. However the parts about having a physical attention grabber are priceless. Literally finding successful ads and hand copying them down to help average marketers become truly great.
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He suggests a couple of must-read books and even creating a swipe file of good elements. Naturally you always want to be in pile A. However the parts about having a physical attention grabber are priceless. Literally finding successful ads and hand copying them down to help average marketers become truly great. He makes lots of observations on how certain people react to specific situations. Granted this is physical mail, but the principles still apply to age of amazon.
He was sentenced to boron federal penitentiary which was a minimum security prison and began writing a series of letters to his son. These letters are what later got grouped together and packaged as The Boron Letters book which is an absolute cult classic in the world of copywriting. In this book Gary Halbert wonders curiously between the ideas of making money, copywriting, family life, direct mail advertising, life philosophy, health, business and more.
You will learn many great lessons about copywriting and direct response marketing, including several specific frameworks to follow that are re-taught in overpriced copywriting courses to this very day. The business and life lessons he teaches are worth even more To ask those deeper questions about legacy, about what have I taught my kids, about what we need to share with them to make sure they can live a good life. Magically, you get the ability to read through this very personal mentorship experience to extract the volumes of brilliant ideas yourself.
The man had a gift. And like all people with a great gift, it possibly doubled as a curse hence him being in prison but simply reading his prose will make you a better writer. Understanding how he strings together sentences… How he uses emotional words and paints word pictures How he leverages the power of story to drive his key points home with persuasive excellence.
The value in this book can be experienced on many levels. I personally believe this is the reason why many copywriters read the boron letters time and time again, to really analyze his style with the hopes of becoming a better writer themselves. All while picking up great tips on the frameworks, tactics, and mental musings of one of the greatest copywriters of the 20th century.
The Boron Letters is definitely one of those must-read copywriting books and with the link above you can get the whole thing for free.
The Boron Letters
Jun 27, Joshua Pitzalis rated it it was ok There were a few good nuggets in here. Mostly came off as sale-sy and contrived. I suppose it made more sense in its own time. With the internet, our exposure to sales writing in emails has shot up.
The Boron Letters - Gary C Halbert [Every Letter 100% Free]
Gary C. Halbert P. You want to do some of your friends a favor? Have them read my book "The Boron Letters" Because this book also deals with life This first letter is short yet contains far more than the reader probably sees and I would wager, that this first letter is most over looked or taken for granted. The lesson on health he is teaching is crystal clear and it is not lost on me that he chose this topic first.
The Boron Letters de Gary Halbert – l’essentiel du livre